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SHARE YOUR EXPERTISE AND GROW YOUR BUSINESS FAST BY BECOMING A PUBLISHED AUTHOR

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Learn not only how to write but also how to produce, publish, and promote your book so you and your business can prosper.

Kick the self-doubt, the imposter syndrome, the time constraints, and anything else that might be holding you back.
It’s time to make your book a reality.

Perks of the Stress-Free Book System

Fast-track your book without sacrificing quality.

Gain collective knowledge, support,
and guidance from our industry experts.

Build your business and authority faster

Create the ultimate lead magnet and cement your position as an expert in your field.

Our authors have been featured ...

WHAT'S INSIDE THE 9 MODULES ?

Welcome to the Stress-Free Book System®. This module will help you maximise the program, take you through your Author Journey Map, and how to navigate the
system.

Proceed by learning everything you need to know to get started as an author. We guide you through common barriers and set you up for success.

Plan your path to becoming a published author so you always know where you’re going. A solid plan keeps you motivated, on track, and consistent.

Prepare everything you need during the writing process:
your book structure, research, and essential ingredients to create a professional book.

Produce your book – the fun part! We’ll guide you through every step of the production process to ensure the final product is a book you can be proud of.

Pre-publish is the module where the final pieces are
completed: blurb, cover design, formatting, website, ISBN
- the list goes on.

Publish your book! We guide you to make the best decisions about print, distribution, and more. We’ve got you covered.

Promote your book and spread your message to the world. You’ll learn the best ways to promote your book to get it into readers’ hands around the globe.

Prosper by sharing your message, growing your audience, and watching your business boom. Success is yours!

Yes, I want to join

WHAT TO EXPECT INSIDE

In the WELCOME module we'll guide you through potential hurdles, from overcoming imposter syndrome to finding inspiration, handling author anxiety, overcoming writer's block, and addressing any challenges that might hinder your book completion. 

In the PROCEED phase we also cover topics like knowing your Avatar, setting strategic goals, how to build and engage your audience, crafting a compelling book brand, and leveraging existing content effectively. We support you to create successful writing habits and make informed investment decisions in both the production and promotion of your book.  You will get a complete roadmap to a successful and stress-free book writing experience.

In the PLAN phase we craft your biography, selecting a strategic angle, integrating your personal or business narrative into your book, defining the book structure, incorporating effective calls to action and other elements, as well as guiding you through the process of creating your book brief and vision.

In the PREPARE phase, we dive into essential tools for writing like a pro, including utilising ChatGPT, understanding plagiarism, referencing, copyright, defamation, permissions, and crafting additional pages. It provides insights into choosing book categories, incorporating disclaimers, leveraging testimonials and writing compelling content to keep readers engaged, guiding them to turn the page effortlessly. The module covers the first draft, spelling and grammar checks, finding a professional editor, navigating the editing process, and ultimately producing a final, polished manuscript.

In the PRE-PUBLISH phase, we'll guide you through crafting a compelling blurb with a focus on SEO, selecting suitable fonts, optimising your social media presence, setting up your website, refining your title and subtitle, creating an ISBN and Barcode, formulating a cover design brief, mastering interior formatting, and ensuring a professional touch with high-quality photos.

In the PUBLISH phase, we guide you through diverse publishing and distribution options, assist in making informed printing decisions, help determine a competitive retail price, navigate the intricacies of Amazon Kindle publishing, aid in setting up your Author Central Account, select appropriate Amazon categories, conduct impactful keyword searches on Amazon, and share insights to position you for Bestselling author status.

In the PROMOTE phase, we guide you through creating an engaging book trailer, orchestrating a successful book launch, incorporating pre-sales strategies, developing a comprehensive marketing plan, executing effective PR and press releases, exploring various avenues to sell your book, fostering strategic partnerships, optimising CRM strategies, and securing opportunities to feature on podcasts.

In the PROSPER phase, we explore the audiobook realm, delve into effective funnels using platforms like Kajabi, ClickFunnels, Infusionsoft by Keap, ActiveCampaign, and MailChimp. Discover the significance of transforming your book into an online course, group coaching program, or challenge for additional upsells and client connection. Explore the potential of creating complementary products such as cards, journals, and workbooks, and learn strategies for selling your book at the back of a room.

Join Us

WHAT TO EXPECT INSIDE

In the WELCOME module we'll guide you through potential hurdles, from overcoming imposter syndrome to finding inspiration, handling author anxiety, overcoming writer's block, and addressing any challenges that might hinder your book completion. Consider it done – we've got you covered, setting you up for success.

In the PROCEED phase we also cover topics like your Avatar, setting strategic goals, how to build and engage your audience, crafting a compelling book brand, and leveraging existing content effectively. We support you to create successful writing habits and make informed investment decisions in both the production and promotion of your book.  You will get a complete roadmap to a successful and stress-free book-writing experience.

In the PLAN phase we craft your biography, selecting a strategic angle, integrating your personal or business narrative into your book, defining the book structure, incorporating effective calls to action and other elements, as well as guiding you through the process of creating your book brief and vision.

In the PREPARE phase, we dive into essential tools for writing like a pro, including utilizing ChatGPT, understanding plagiarism, referencing, copyright, defamation, permissions, and crafting additional pages. It provides insights into choosing book categories, incorporating disclaimers, leveraging testimonials, writing compelling content to keep readers engaged, guiding them to turn the page effortlessly. The module covers the first draft, spell and grammar checks, finding a professional editor, navigating the editing process, and ultimately producing a final, polished manuscript through thorough proofreading.

In the PRE-PUBLISH phase, we'll guide you through crafting a compelling blurb with a focus on SEO, selecting suitable fonts, optimizing your social media presence, setting up your website, refining your title and subtitle, creating an ISBN and Barcode, formulating a cover design brief, mastering interior formatting, and ensuring a professional touch with high-quality photos.

In the PUBLISH phase, we guide you through diverse publishing and distribution options, assist in making informed printing decisions, help determine a competitive retail price, navigate the intricacies of Amazon Kindle publishing, aid in setting up your Author Central Account, select appropriate Amazon categories, conduct impactful keyword searches on Amazon, and share insights to position you for Bestselling author status.

In the PROMOTE phase, we guide you through creating an engaging book trailer, orchestrating a successful book launch, incorporating pre-sales strategies, developing a comprehensive marketing plan, executing effective PR and press releases, exploring various avenues to sell your book, fostering strategic partnerships, optimizing CRM strategies, and securing opportunities to feature on podcasts.

In the PROSPER phase, we explore the audiobook realm, delve into effective funnels using platforms like Kajabi, ClickFunnels, Infusionsoft by Keap, ActiveCampaign, and MailChimp. Discover the significance of transforming your book into an online course, group coaching program, or challenge for additional upsells and client connection. Explore the potential of creating complementary products such as cards, journals, and workbooks, and learn strategies for selling your book at the back of a room.

Join Us

With the Stress-Free Book System, you’ll have 24-hour access to expert knowledge through videos, downloadable templates, useful tools, and other key resources.


Step-by-step instructions ensure you don’t miss a beat during your journey to becoming a published author.

Why did we create this course?

Our drive to create this course stems from a sincere desire to empower more aspiring authors to share their messages and expertise with the world.

We recognied the importance of proper education in the self-publishing journey, ensuring individuals maintain control while avoiding costly mistakes.

The Stress-Free Book System was born to reach as many aspiring authors as possible, providing comprehensive support and guidance.

Our expert team is readily available to assist with tasks beyond your expertise, ensuring a one-stop solution that avoids any compromise on the quality of work delivered.

  HEAR FROM OUR AUTHORS 

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MEET SUSAN

 

Making a difference has always been Susan’s passion. She thrives on hearing people’s stories and empowering them to achieve success in life and business.

She has been running her own business in the coaching, speaking and event space for over 20 years, and over half of those years have been in the book publishing industry.

Learn more

WHY CHOOSE US ?

As a female-led team, Australian-based, family-run business with a strong entrepreneurial mindset, we possess extensive knowledge of the publishing landscape.

Our role is to empower you with the knowledge of all the possibilities your book holds, granting you the power to make informed choices.

We're here to support you every step of the way, just as we have assisted numerous inspiring authors who now have their books available online, in stores, and out in the world.

We wholeheartedly believe that a book serves as a powerful catalyst for growing both your brand and business.

OUTSOURCE TO THE TEAM

Don’t get stuck in a rut. Never feel out of your depth. Help is always here.

Whether you need an editor or a graphic designer, our team of industry experts can assist with any parts of the publishing process you’d prefer to outsource.

While the Stress-Free Book System provides all the info and tools you need to publish your book, you don’t have to do it all yourself.

We have decades of experience, and we want you to publish a book you can be proud of. We’ve helped over 400 authors (and counting) share their messages, grow their audiences, and leave lasting legacies.

Join Us

Check out what people are saying.

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What's my investment?

Did you know the most effective path to go from being unknown to known, generating leads, and boosting sales of your premium products or services is by WRITING and PUBLISHING A BOOK.

Imagine the countless individuals you could assist with your expertise if only they knew about you. Without a book, you're losing opportunities every single day.

The cost of not having a book extends far beyond mere words – it's a daily missed chance to make a significant impact.

YOUR INVESTMENT

PAY IN FULL

$6,997

Pay in full up-front and get a bonus Back Cover included and edit on your back blurb

BUY NOW

PAYMENT PLAN

12 X $600

$600 per month for 12 months and get full access to the course

BUY NOW

What's also included…

YOUR BOOK JOURNEY ROADMAP


Never worry about where you need to go next on your Author Journey. You'll have exclusive access to your own Author Journey Map that you can fill in your personal launch dates and plans and work back to know what is needed by when – this is the same one I've used successfully with every client to expedite their book creation process.

MONTHLY INTERNAL GROUP LIVE CALLS


These calls will be Live for sharing goals, celebrating wins and any group Q&A’s answered by myself or my expert Publishing Team to benefit everyone along the journey.

MONTHLY EXTERNAL GUEST SESSIONS 


Here's your opportunity to join a virtual space with an impressive lineup of industry leaders from around the world.

These experts have either authored successful and impactful books or possess expertise in marketing, promotion and book business growth. They'll reveal exclusive insights to guarantee the success of your book and business growth. This is the kind of access that's truly invaluable.

EXCLUSIVE AUTHOR COMMUNITY


Connect with fellow authors on a similar journey, share book covers, exchange ideas, provide support, and celebrate each other's milestones throughout your authorship journey.

YOUR BOOK COVER DESIGNED


To relieve you of that pressure, we've got it covered for you. Your book's front cover will be professionally designed by Dean Publishing, ensuring it's eye-catching and draws readers in from the very first glance – the critical first impression that sets the tone.

CANVA TEMPLATES


Over 100 free Customised Canva Templates for you to easily insert your cover for marketing and promotion of your book.

SALES FUNNEL TEMPLATES


Access ready-made book sales funnel templates and scripts that can be customized for your book or additional upsells tailored to your other products and services. Streamline your marketing process and boost overall sales effectiveness.

ACCOMODATION VOUCHER


Enjoy 5-7 nights accommodation voucher designed for your dedicated writing time. Sometimes, breaking away from your usual home and work environment is essential to focus solely on bringing your content to life through uninterrupted writing sessions.

ACCESS OUR TEAM 


Access to our specialist team of experts for paid 1 to 1 Consultations for specific tasks related to your book.  Structure Editor, Copy Editors, and more (T&C's apply) 

We guarantee that you will have a finished Book in your hands within 12 months if you follow our program and meet all required deadlines.

IS THIS COURSE FOR ME?

This course is for you if:

✅  You're eager to write and publish a book but don't want to navigate the process alone. 

✅  If you want a quality book that meets all the Industry Standards.

✅  If you have a crucial message or story to elevate your brand and business.

✅  If you've hit a roadblock after your first draft and don’t know what to do next. 

✅  If you're unsure where to start or how to begin writing.

✅  If you don’t want to waste time learning from inexperienced indie publishers. 

✅  If you don’t want to waste time and money trying to find experts to assist.

✅  If you want to work alongside seasoned professionals who are experts in Publishing.

✅  If you recognise the influential impact of a book in establishing your authority.

It is not for you if:

😒 You aren't an action-taker.

😒 You are not committed to doing the work to become a published author.

😒 You want to write a fiction book (although it is still relevant, the support is more around educating business owners/entrepreneurs or changemakers to share their wisdom).

What is really stopping you?

➡️ Lack of self-belief: Overcoming imposter syndrome by recognizing writing as a skill that improves with practice.

➡️ Fear of vulnerability: Acknowledging that vulnerability is a strength and embracing the courage to share authentic stories.

➡️ Waiting for inspiration: Understanding that successful writers often create discipline and routine, with inspiration following the act of writing.

➡️  Prioritizing others above self: Balancing responsibilities by setting boundaries and carving out dedicated writing time.

➡️ Perfectionism: Accepting that first drafts are imperfect and embracing the iterative nature of the writing process.

➡️ Procrastination: Breaking down the writing process into smaller, manageable steps and setting realistic goals to combat procrastination.

➡️ Comparing oneself to others: Focusing on personal growth and the joy of storytelling rather than seeking external validation.

Michael McQueen

Author of Mindstuck

Engaging with Susan and the Dean Publishing team for my 10th book has been a delightful journey. With a background spanning from self-publishing to collaborating with major publishers in both the US and locally, I've found the experience with Dean Publishing uniquely gratifying.

The partnership with this team is characterized by a genuine sense of collaboration and shared investment in the project's success. They strike the perfect balance – being large enough to provide the necessary scale for a commendable end product, yet maintaining a small enough size for personalized, one-on-one interactions. I'm enthusiastic about future collaborations with Susan and the dedicated team at Dean Publishing. 

Esther Zeledon
Author of Creating Your Limitless Life

I am writing to wholeheartedly recommend Susan Dean, the visionary founder and owner of Dean Publishing. It has been my absolute pleasure to collaborate with Susan and her outstanding team, an experience that has profoundly impacted my professional journey and personal growth. From the outset, Susan’s dedication to empowering authors is unmistakable. Her genuine passion for storytelling and sharing knowledge is the heart of Dean Publishing.

She didn’t just create a company; she nurtured a platform where voices can be heard and stories can resonate with readers across the globe. Her belief in the transformative power of sharing stories and expertise is not just inspiring but also a testament to her visionary leadership. Her leadership style is a rare blend of entrepreneurial acumen and empathetic guidance.

She is a champion for authors and storytellers and any collaboration with her is guaranteed to be enriching, fulfilling, and transformative. It was no surprise that working with Susan and her team was, without a doubt, transformational. The entire process embodied collaboration and creativity. During my writing process, I felt their unwavering support. Her team reflects her values, showcasing a blend of professionalism, warmth, and exceptional talent (like amazing talent!!). Their combined efforts have been instrumental in bringing my book to life, exceeding my expectations in every way. Her approach is not just about publishing books; it’s about creating a meaningful impact through storytelling. HIGHLY recommend!

John Gray

Author of Love & Coaching - Featuring John Gray and his certified Mars Venus Coaches 

Hi, I’m Dr. John Gray, the author of Men Are from Mars, Women Are from Venus, best-selling book around the world with over 15 million copies sold. And so, I feel very comfortable saying I know the publishing industry. And I know for an author it can really help your profile, your success in business and to help you reach new clients and help you be more successful.

So, I wanted my own Mars Venus coaches who around the world to have the same experience that I’ve had to various degrees to shift from being an expert to being a professional, someone that people would really trust and work with.

So, I co-authored a book with them called Love and Coaching. And with this book, I wanted to work with somebody that I trusted, somebody who could make this easy for my coaches. So, I called on Susan Dean. Susan Dean, I’ve known since 2000. She was the first female Mars Venus coach in Australia and she has a publishing company, Dean Publishing, and she will publish your book; I highly recommend her services. In the future, I look forward to working with her as well. I’ve worked with many publishers over the years and I can tell you that Susan is absolutely one of the best. So, I wish you the very best.”

 

What's my investment?

Did you know the most effective path to go from being unknown to known, generating leads, and boosting sales of your premium products or services is by

WRITING and PUBLISHING A BOOK.

Imagine the countless individuals you could assist with your expertise if only they knew about you.

Without a book, you're losing opportunities every single day.

The cost of not having a book extends far beyond mere words – it's a daily missed chance to make a significant impact.

One Time Payment

$6,997

Pay Upfront and Save

The Stress-Free Book System

➕ Monthly LIVE accountability calls for sharing goals, celebrating wins, and staying accountable ($12,000)

➕ Monthly masterclasses on a range of topics, from books to business and more ($12,000)

➕ Expert guest sessions with other authors and specialists in their fields ($priceless)

➕ 12 months access to over 80 training videos plus downloads and resources to take from aspiring to published author ($7,000+)

➕ Bonus resource library with added monthly expert sessions and other bonus material ($priceless)

➕ Book marketing template ($2,000)

➕ PR template ($1,0000)

➕ Private author group for questions and support ($priceless)

➕ 26 Fortnightly power hour accountability sessions ($3,250)

➕ Over 100 free customised Canva templates for book sales and promotion ($1,000)

➕ Book cover design brief template and Pinterest board stacked with cover ideas ($300)

➕ Professionally designed front book cover ($1,000)

➕ Book sales funnel templates and scripts ($3,999+)

➕Author group writing challenge with prizes ($550)

➕ Limited time accommodation voucher: 7 nights accommodation to work on your book ($2,000+)

OVER $45,000 IN VALUE
FOR ONLY $6,997

 

PAY IN INSTALLMENTS

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